How Many Users Are On Instagram? Instagram Users Statistics 2023

The year 2023 was highlighted by important Instagram innovations and some intriguing new Instagram statistics. Instagram offers a host of capabilities that allow businesses to market and sell directly from the app, transforming it into much more than a photo-sharing platform.

India is the leading country with the highest Instagram users of more than 201 million users. In the United States, there are 157 million Instagram Users.

It's critical to know the most up-to-date information regarding Instagram as you prepare your marketing strategy for 2023.

We've listed all of the most critical Instagram analytics you should be aware of this year to ensure you're dealing with the correct data.

Instagram Users Statistics

Starting from the basic question, how many people use Instagram to the revenue stats, you will answer this blog. Let us get started. 

How many people use Instagram globally?

As the year came to a close, Instagram had exceeded the 1 billion global users. This gigantic milestone, which seemed to be destined for the likes of Facebook, is a monument to Instagram's tenacity. In fact, Instagram's user growth has been steady and shows no indications of slackening.

How many downloads take place on Instagram compared to other apps?

According to Sensor Tower stats, Instagram was among the top five most downloaded apps in App Store and Google Play last year. The app was downloaded 13 million times in the second quarter of 2020 alone. As of January 2021, the app is only second to TikTok regarding downloads on the App Store. (Sometimes sparring with Facebook)

Check out how many google users are there now!

Instagram User Statistics

Instagram will have 1.074 billion active monthly users in 2021 (eMarketer, 2020), after surpassing the 1 billion mark in 2018. 

This places it in the elite company of other social media networks such as Facebook and YouTube, which have all surpassed the billion-user threshold.

Compared to the total number of users in 2020, the current Instagram data reflect an increase of 73.5 million users. Although experts had predicted that Instagram will reach this milestone in 2024, analysts believe that the coronavirus pandemic, which spurred people to join up for Instagram, is to blame for a large part of the platform's huge growth.

In 2021, there will be 1.074 billion Instagram users, which is a 22.9 percent growth from 2020.

More than 1 billion individuals use Instagram consistently 

That makes Instagram the second-positioned customary informal organization as far as dynamic users behind Facebook. 

While thinking about every friendly stage, Instagram positions 6th – behind Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat. 

88% of users are outside the U.S. 

Americans are the biggest Instagram crowd, yet they're extremely distant from the more significant part. Balancing the main five nations for Instagram users are: 

  • India: 120 million users 
  • Brazil: 95 million users 
  • Indonesia: 78 million users
  • Russia: 54 million users 

This is essential data when contemplating how to characterize your interest group on Instagram and what sort of content to make. 

Instagram arrives at 140 million U.S. users 

That is an 8% expansion over Q3 2020. 

Indeed, we just let you know that the U.S. crowd addresses just 12% of all Instagram users. In any case, it's as yet a significant crowd that is developing reliably. 

14% of U.S. adults have never known about Instagram 

Remember that while Instagram has a massive reach in the U.S., it doesn't arrive at everybody. That is the reason understanding your crowd is so significant. 

Check out Discord Users Stats here.

Instagram saw 17.0% user development in Western Europe in 2020   

The locale will end 2020 with 132.8 million users, eMarketer predicts. That is an increment of 19.3 million users beginning around 2018. 

Before the pandemic, eMarketer had anticipated just 5.2% development for the locale. They updated their gauge upwards double this year.

Source: eMarketer, Statista, Instagram

Instagram Gender Statistics

The gender blend on Instagram is really even: 51% female and 49% male – Statista.

Nonetheless, in the U.S., a considerably higher level of ladies (43%) use Instagram than men (31%). What's more, Instagram mustn't distribute promoting information for sexual orientations other than “female” or “male.” 

These disparities show that you can't make suspicions about socioeconomics on Instagram or other interpersonal organizations. Furthermore, you most certainly can't make suspicions about the socioeconomics of your own adherents. 

All things being equal, utilizing web-based media investigation apparatuses to get nitty-gritty data about your own crowd for a superior substance procedure and advertisement focusing on. 

Look at our post that separates all the key Instagram socioeconomics for online media advertisers for additional subtleties. 

5% of U.S kids under 12 use Instagram – Statista

That is despite Instagram user rules that expect users to be 13 years of age before making a record. Among kids matured 9 to 11, 11% use Instagram.

25–34-year-olds make up the age bunch with the most Instagram users at 33% – Hootsuite

The measurements indicate that 18–24-year-olds are the second most crowded gathering in the Instagram utilization world. 

65+ year-olds make up the most un-number of Instagram users at just 2.1% – Hootsuite

If we somehow managed to break the figures significantly further, the main age bunch with a more significant number of guys than females are the two most crowded ones (18-24-year-olds and 25-34-year-olds). There are 15.7% guys against 13.9% females and 16.6% guys against 16.5% females.

Instagram User Demographic Statistics

  • Total number of Instagram users by country in October 2020 (Source: Hootsuite/ WeAreSocial)

Apart from the United States and India, the following nations have the biggest number of social media users:

  • Brazil has a total of 99 million Instagram users.
  • 85 million Instagram users in Indonesia
  • There are 56 million Instagram users in Russia
  • Kazakhstan has the largest Instagram reach in 2021, with 78.7 percent (Statista, 2021).

As of January 2021, the countries with the largest Instagram audience reach

Kazakhstan may not have the most Instagram users, but it does have the most significant percentage of its people using the app: 78.7%, to be exact.

  • According to Statista, more than half of the world's Instagram users are under the age of 34.
  • Almost two-thirds of Instagram users are between the ages of 18 and 29.
  • The most active age group is 18 to 34 years old.
  • Instagram's American user base is expected to grow by 5.4 percent in 2020, to 112.5 million, and 117.2 million in 2021.
  • Outside of the United States, 88 percent of Instagram users reside.
  • In November of this year, Australia had 9,442,000 Instagram users. This is equivalent to 37.2 percent of the total population.
  • Females account for 57.1 percent of Instagram users in Australia.
  • Between the ages of 25 and 34, there are 3,100,000 Australian users.

Instagram Stories Statistics

500 million individuals use Instagram Stories consistently – Instagram

Stories are clearly an excellent channel for companies, with a large chunk of a billion people using them every day. If you haven't tried Stories yet, the information below will persuade you to do so.

58% of individuals say they have become more intrigued by a brand or item after seeing it in Stories  – Instagram

Not sure what to post on Stories? We made a rundown of 20 Instagram Stories thoughts to kick you off. If you're not utilizing Stories yet, pay attention to the Instagram details: 2021 is the year to begin. 

Half of the individuals have visited a site to make a buy posted in Stories – Instagram.

Buy aim is probably the best outcome you can get from your web-based media endeavors. Try not to pass up that load of snaps. 

Brand Stories have a 86% completion rate – Conviva

That is only a little increment from 85% in 2019. Amusement account Stories saw the biggest expansion in finishing rate, from 81% to 88%. Sports account. Stories have the most elevated finishing rate, at 90%. 

During its first month, 61 percent of Instagram users used the Support Small Business Sticker in Stories – InstagramforBusiness Story.

This is an estimate based on a poll on the @InstagramforBusiness Story.

Instagrammers can refer to a business directly inside the sticker, which will be released in May 2020, to give their followers a look at the company's history.


Instagram is a rapidly developing and changing social media platform.

Knowing how to adapt is key to making the most of the platform. Hopefully, the aforementioned Instagram statistics will assist you in mastering the platform this year.

If you're still looking for tips or ideas on how to make the most of 2023, check out our most recent article on Instagram users in India.