Instagram Users

How Many Users Are On Instagram? Instagram Users Statistics 2023

In the fast-changing world of Instagram in 2023, you might be eager to know the latest analytics, especially if you are a marketer.

So, let us get started.

Our comprehensive blog explores everything from basic usage statistics to precise revenue figures on Instagram.

Top Instagram Statistics In 2023

Take a quick peek at Instagram stats before you dive in!

  • Instagram is the 4th highest-downloaded social media app
  • There are more than 2.35 billion Instagram users as of November 2023
  • India tops the list of Instagram users worldwide
  • More than half of Instagram users are aged less than or equal to 34 years.
  • Instagram reels are played more than 200 billion times per day.

Instagram Users Statistics

Instagram has 2.35 billion active users in 2023.

India is the leading country with the highest number of Instagram users, with over 326 million users. In the United States, there are 168.6 million Instagram Users.

This places it in the elite company of other social media networks, such as Facebook and YouTube, which have all surpassed the billion-user threshold. Instagram is in a race with Facebook, which currently has 3.03 billion Facebook users.

Compared to the total number of users in 2022, the current Instagram data reflects an increase of 1.12 million. Although experts had predicted that Instagram would reach this milestone in 2024, analysts believe that the coronavirus pandemic, which spurred people to join Instagram, is to blame for a large part of the meta platforms' colossal growth.

More than 2 billion individuals use Instagram consistently, more than Snapchat users (406 million). That makes Instagram the second-positioned customary informal organization regarding dynamic users behind Facebook.

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While thinking about every friendly stage, Instagram positions 4th – behind Facebook and YouTube and equal to WhatsApp.

Instagram arrives at 169 million U.S. users.

Indeed, we just wanted to let you know that the U.S. crowd addresses only 7.19% of all Instagram users. In any case, it's as yet a significant crowd that is developing reliably.

Remember that while Instagram has a massive reach in the U.S., it doesn't reach everybody. That is the reason understanding your crowd is so significant.

Check out Discord Users Stats here.

According to Statista, the number of users in Europe is drastically increasing and is forecasted to peak at 321.4 million users by 2027.

Before the pandemic, eMarketer had anticipated just 5.2% development for the locale. They updated their gauge upwards double this year.

Instagram users are 2.35 billion worldwide.

As the year came to a close, there were more than 2.35 billion global Instagram users. This gigantic milestone, which seemed destined for the likes of Facebook, is a monument to Instagram's tenacity. In fact, Instagram's user growth has been steady and shows no indications of slackening.

Instagram has become the 4th most used app.

As of 2033, Instagram was the fourth most downloaded app in App Store and Google Play. The app was downloaded 3.8 billion times in total, according to Earthweb.

Check out how many Google users are there now!

Instagram Gender Statistics

All things being equal, utilizing web-based media investigation apparatuses to get nitty-gritty data about your crowd for a superior substance procedure and advertisement focus.

As of August 2023, in the U.S., a considerably higher level of ladies (56.9%) use Instagram than men (43.1%) – Statista.

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What's more, Instagram mustn't distribute promoting information for sexual orientations other than “female” or “male.”

These disparities show that you can't make suspicions about socioeconomics on Instagram or other interpersonal organizations. Furthermore, you most certainly can't make suspicions about the socioeconomics of your own adherents.

Look at our post that separates all the key Instagram socioeconomics for online media advertisers for additional subtleties.

About 51.8% of Instagram users are male.

Around 51.8% of Instagram's user base consists of men, while 48.2% are women worldwide.

How Many Users Are On Instagram? Instagram Users Statistics 2023 3

According to a Statista report in January 2023, about 17% of folks on Instagram were guys in the 18 to 24 age range.

8% of mature kids between 13 to 17 years old use Instagram – Statista

25–34-year-olds make up the age bunch with the most Instagram users at 31% – Statista

The Instagram usage statistics indicate that 18–24-year-olds have the highest number of crowded gatherings in the Instagram utilization world.

65+ year-olds make up the most un-number of Instagram users at just 2.6% – Statista

If we somehow managed to break the figures significantly further, the main age bunch with a more significant number of guys than females are the two most crowded ones (18-24-year-olds and 25-34-year-olds).

Instagram Demographics Statistics

Apart from the United States and India, some nations have the biggest number of social media users – Source: Demandsage/Worldpopulationreview.

Instagram Users Countrywide (November 2023)

Americans are the biggest Instagram crowd, yet they're incredibly distant from the more significant part. Balancing the leading five nations for Instagram users are:

  • India: 327 million users
  • Brazil: 133 million users
  • Indonesia: 106 million users
  • Russia: 63 million users
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This is essential data when contemplating how to characterize your interest group on Instagram and what content to make.

According to a report by Forbes in November 2023, Cristiano Ronaldo has the highest number of Instagram followers, followed by Lionel Messi, Selena Gomez, and Kylie Jenner.

  • More than 25.31 percent of the world's population are Instagram users.
  • Almost the second most popular Instagram users are between 18 and 24.
  • The most active age group is 25 to 34 years old.
  • Instagram's American user base is one-half of its population, although its users have multiple accounts on Instagram.
  • Outside of the United States, India is the country that has new Instagram users, while the U.S. is consistent in its growth.
  • In November of this year, Australia had 11.7 million Instagram users.
  • Females account for more than 51 percent of Instagram users.
  • Between the ages of 65 and above, there are 2.2 percent of Instagram users.

Instagram Stories Statistics

Stories are an excellent channel for companies, with a large chunk of people using them daily. If you haven't tried Stories yet, the information below will persuade you to do so.

500 million individuals use Instagram Stories

As per Instagram, there are more than 500 million people are viewing and posting Instagram stories on a daily basis.

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Half a billion individuals say they have become more intrigued by a brand or item after seeing an Instagram Story  – Instagram.

Not sure what to post on Stories? We made a rundown of 20 Instagram Stories thoughts to kick you off. If you're not utilizing Stories yet, pay attention to the Instagram details: 2023 is the year to begin.

Half of the individuals have visited a site to make a buy posted in Stories – Instagram.

Buy aim is probably the best outcome you can get from your web-based media endeavors. Try not to pass up that load of snaps.

Brand Stories have an 86% completion rate – Conviva

Amusement account Stories saw the biggest expansion in finishing rate, from 81% to 88%. Sports account. Stories have the most elevated finishing rate, at 90%.

During its first month, 61 percent of Instagram users used the Support Small Business Sticker in Stories – InstagramforBusiness Story.

This is an estimate based on a poll on the @InstagramforBusiness Story.

15% to 25% of the audiences swipe the brand links in stories. As well, 98% of the brands use Instagram stories for promotion.

Instagram Reels Statistics

An Instagram reel, still a trending feature that is 3 years old, is used by 2.35 billion active users monthly.

Reels are an ideal choice to increase user engagement rate and follower count. The major update in 2023 on Instagram is the reel duration, which will be from 15 to 90 seconds.

Reels get 200 billion daily views.

Meta says that more than 200 billion reels are played and viewed by people daily on social media platforms like Instagram and Facebook. Most of the viewers of Instagram reels belong to the age group 25 to 34.

Instagram confirms that a reel gets more interaction (22%) than a regular Instagram post. Similarly, Instagram ads have a higher conversion rate than Instagram posts in terms of ad revenue.

If you haven't tried an Instagram reel, go to your Instagram account and explore 2023's biggest update.

Instagram is also expected to reach 2.5 billion monthly active users by the end of 2023. This Instagram statistic is the ultimate news, especially for Instagram influencers and a marketer with an Instagram business account aiming for Instagram marketing.

You can conclude from the above Instagram insights that Instagram is the biggest focal point with its trending features, like Instagram reels and stories, especially for influencer marketing.

Instagram Threads Statistics

According to the official information from Threads, there were 2 million sign-ups within two hours of its launch.

How Many Users Are On Instagram? Instagram Users Statistics 2023 6

Around 141 million users are on Threads.

As of November 2023, the new sister platform of Instagram, the Threads app, has approximately 141 million users. (Source – Quiver Quantitative)

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In contrast, what's noticeable is that the recent AI tool ChatGPT, launched in 2022, took almost five days to reach 1 million users.

Statista reveals that the Threads app has become the most downloaded app recently.

Check out ChatGPT Statistics now!


Instagram is a rapidly developing and changing social media platform.

The year 2023 was highlighted by important Instagram innovations and some intriguing new Instagram statistics. Instagram offers a host of capabilities that allow businesses to market and sell directly from the app, transforming it into much more than a photo-sharing platform.

Knowing how to adapt is critical to making the most of the platform. Hopefully, the aforementioned Instagram statistics will assist you in mastering the platform this year.

If you're still looking for tips or ideas on how to make the most of Instagram marketing in 2023, check out our most recent article on Instagram users in India.

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