InstaPage Vs Unbounce Comparison 2023

We could find Unbounce and InstaPage to be the most popular and preferred landing page creation software with extensive research. But what’s better between the two? We address this article’s question with a detailed article on InstaPage vs Unbounce.

However, before we jump to the InstaPage Vs Unbounce comparison, let’s have an understanding of this software in brief.

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InstaPage Vs Unbounce – A Comparison

Both InstaPage and Unbounce are landing page creation software, and both are fantastic and unique in their own ways. This InstaPage V/s Unbounce comparison will have a walkthrough to compare every aspect of these software offers and see which one is a better option.


When looking at any software, the first thing you want to check is what features it’s got in store for your requirements and benefits.

Talking about InstaPage and Unbounce, both platforms have more or less the same features. Both of them have a fantastic template collection that you can use to create landing pages within minutes. Both offer excellent customization abilities to add personalization to the landing pages. 

Besides that, both of them come with easy drag and drop options and have features like sticky bars, text replacement, block creation, and more.

Besides that, both platforms come with some unique features. Unbounce landing page software provides for Smart Traffic Optimization, while InstaPage offers features like page commenting, making the lead pages more interactive for the visitor.

One problem you could face with InstaPage but not Unbounce is the availability of Pop-Up features. InstaPage lacks this feature. However, it still has unique features like reusable blocks and terrific page loading optimization.

User Friendliness and Customer Satisfaction

Both the platforms are easy and simple to understand and use. However, InstaPage takes the upper hand here when it comes to comparison.

InstaPage is particularly user-friendly with a simple drag and drops editor to create beautiful, attractive, and appealing landing pages within minutes. You need to pick the elements and place them in the right places in the template design.

Alternatively, if you don’t want something readymade and need to build everything from scratch, you could do that too. All you would require is a little bit of understanding of CSS.

When it comes to Unbounce, it’s user-friendly because it is very easy to work HTML and CSS codes on it. However, that will be good for only a particular category of users. Not that too much coding is required, but it takes some time to master this platform because it’s slightly technical.

However, once you’re able to understand Unbounce, you get a lot more tools, designs, and templates here than InstaPage.


When creating landing pages, the only performance you seek from them is their reach to the target audience and the traffic and conversions they’re driving. The best way to achieve this is by adding personalization to the lead pages.

 Both InstaPage and Unbounce help with that. The software comes with amazing customization abilities and a dynamic text replacement feature that automatically changes keywords on your lead page to what a particular visitor typed in the search engine dialog box before finally reaching your page through the ad. This definitely provides a personalized appeal, and users can find exactly what they want, thereby increasing the chances of conversions.

However, InstaPage still takes the lead here. Not only does it help replace the keywords for a personalized appeal, but it has more personalization features too in the sense that it can easily link a known attribute of the user to the page like a referral source or even just the ad that brought the visitor to the landing page in the first place.

Besides that, both the platforms also provide A/B testing features that help check how well the pages are optimized and compare different options for their performance to select the best landing page for finally running the campaign. With these features, you can easily link best-performing landing pages to your ad campaigns and get higher results and conversions.

Overall, both InstaPage and Unbounce are good with their performance, with InstaPage still leading with more functionalities compared to Unbounce.

Integration with Other APIs, Tools, and Software

Generally, you need to link and synchronize your landing pages with other tools, APIs, and software to align them with your business and marketing goals. For instance, you’d need to link the landing pages with your ERP and CRM systems to maintain a database of clients and customers. You’d also need to connect them to your email marketing and social media marketing tools to have easier access to all platforms.

As such, integrations with other tools and applications are vital in determining the usability and efficiency of a landing page builder.

InstaPage and Unbounce both have these capabilities. However, here, Unbounce takes the baton in its hand. Where Unbounce can provide 100 plus integrations with other tools and software, InstaPage is limited to 70 integrations.

All in all, both have good integration features and work best in extending your operational abilities and efficiency.


With everything compared, you also want to know the software's affordability. So, let’s have a look at the pricing plans.

InstaPage comes for $299/month; however, it goes down to $199 a month if you take the subscription annually. Alternatively, you can choose a custom plan, the pricing of which is based on what you choose to opt into the plan.

Coming to Unbounce, it has three monthly plans, viz.

  1. Basic/Essential – $99
  2. Premium – $199
  3. Enterprise – $499

Besides these monthly plans, you can take the plans on an annual basis, and if you do that, you get a 20% discount.

Comparing the pricing plans, you need to give an edge to Unbounce as regards affordability. The basic plan is just $99, and you have more options to choose from.

However, InstaPage is better in terms of offering features. While the options are fewer, you can customize your plans which means you can choose as per your specific requirements, and if they are more occasional, you can significantly lower down the cost you would incur.

What is Unbounce?


Unbounce can be considered to be the initiator of landing page development software. It was the first to bring the idea in the picture, and other landing page software is essentially inspired by it.

The platform is rather technical. However, it has some intuitive and advanced features that make it ideal for creating beautiful, appealing, and attractive landing pages that will bring leads and conversions.

What is InstaPage?

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Inspired by the likes of Unbounce, InstaPage launched in 2012, by which time Unbounce was already 3years older.

InstaPage essentially left the technical part out. It became a favorite landing page builder tool for PPC specialists and digital marketers with an intuitive, user-friendly, easy-to-understand interface.

With its simple drag and drop functionality, you can readily build beautiful landing pages. Additionally, the templates are highly customizable, which allows you to design a landing page even from scratch.

Now that we’re clear on what this two software are, it’s safe to move to the comparison. You can also go through the Instapage review in 2022 for your reference. So, let’s get to that.

Advertising is the best form of marketing. It has been in the picture since traditional marketing when full-page ads in newspapers and promotions through posters and pamphlets were the trend. However, as things advanced, the advertising culture and practices have moved towards digital media.

Digital Marketing is the trend today, and even in that space, advertisements have a firm stand. Businesses set a significant percentage of their digital marketing budgets for promotional activities and advertisements. Running campaigns for PPC ads, social media ads, etc., comes as a viral practice with every digital marketing expert rooted deep into it.

Now, when you’re running these ads, you need to redirect your audience to a space where they could get more details about the product or service you promoted in the first place. One thing that you could do is direct the users to your web pages. However, that’s not ideal.

Your website is the entire face of your business, and it has got a lot more than what you were explicitly promoting in your advertisement. So, the users can get diverted, and ultimately your campaigns can fail because of the leads not having proper insights and CTAs that would lure them to conversion.

This is where the concept of landing pages stepped in. Landing pages are ideal for redirection from PPC and Social Media Ads, given that you can design them as per your specific business needs and requirements. These pages help you mention details about only the services you promoted through your advertisement. Additionally, you can put up discounts, offers, and other eye-catching, attractive, and appealing things that will interest the visitors and ultimately serve the initial purpose of driving leads and conversions. 

Moreover, you can design these pages specific to targeted audience groups, which only increases the possibility of lead conversions given the fact that only a highly interested and converting crowd is reaching your landing page.

But how would you create these pages? You may or may not have coding and development knowledge as a digital marketer. The good thing is you don’t necessarily need to have that knowledge either. Thankfully, software like Unbounce, LeadPages, InstaPage, etc., have got you all covered for your landing page creation needs and requirements.

On the contrary, if you wish to learn about Instapage and Unbounce alternatives, you can go ahead. However, what will serve you the best? With so many landing page creation software available in the marketplace, finding the best fit for your specific business requirements is challenging. But we’re here to help you overcome the challenge.

Final Words

Both InstaPage and Unbounce are excellent landing page creation software and can help meet your business and marketing goals regarding leads and conversions.

However, my inclination is towards InstaPage, considering that it is more user-friendly, has more features, and is very personalized and customized.

However, what suits you would totally depend on your personal preferences and requirements. I hope this comparison will help you choose right!