Marketing Automation Statistics in 2023 – How Does It Benefit You?

Marketing automation has become the recent buzzword in every sector. Without even knowing the exact statistics, many businessmen have benefited from it. Now, it's time to learn more about marketing automation statistics. 

Let us get started. 

The Marketing Automation Statistics Are

Marketing Automation Usage Statistics

  • Upselling is used by 58 percent of marketers who utilize marketing automation – Amatsy.

Upselling provides more expensive products or add-ons to existing customers to increase revenues.

Before the purchase (e.g., category pages, product pages, catalogs), during the transaction (e.g., checkout page and abandoned cart emails), and after the purchase are the three possibilities for upselling, according to Amasty (e.g., thank you emails).

  • Finding the differences in capabilities between different marketing automation companies is the most challenging task – Venturebeat 
  • Creating excellent automation (16%), integrations (14%), and content generation are the top three issues marketers face when utilizing marketing automation (10 percent ) – Automizy 
  • Marketing automation software is used by 50% of SMBs to send email drip campaigns. – Statista
  • Email automation (64 percent), profiling and targeting (26 percent), and personalization utilizing dynamic content are the top three marketing automation approaches utilized by marketers (23 percent ). – GetResponse
  • Response metrics like CTRs, open rates, and unsubscribe rates were the most commonly utilized metrics to measure marketing automation ROI. – Pepper

Marketing Automation Adoption Statistics

  • Marketing automation is now used by 49% of businesses, according to Moosend.

To stay ahead of the competition, aim to be an early adopter in marketing automation and content marketing, SEO, advertising, and social media.

After you've integrated marketing automation into your marketing processes, keep an eye out for new methods to help you stand out from the crowd.

  • In percent of B2B organizations intend to use automation. in their marketing campaigns— EmailMonday
  • Marketers that do not use marketing automation plan to do so by 2023, according to 33% of them – HubSpot
  • Email marketing and marketing automation software are used by 55% of eCommerce marketers. Spotler 
  • By 2021, 90% of CMOs will be using a marketing automation platform. — The Wall Street Journal
  • Marketers use at least one form of marketing automation tool, according to 75% of respondents. – Social Media Today
  • Currently, 67 percent of marketing executives use an automation platform, with another 21% planning to do so within the next two years – Salesforce
  • Regarding automation, segmentation is one of the top hurdles for 13 percent of respondents in growth positions. – Automizy

The primary reasons for implementing lead nurturing automation are revenue growth (85 percent) and sales productivity (69 percent).

Check out customer loyalty and retention statistics here.

General Marketing Automation Stats

Marketers want to boost their marketing automation expenses by 63 percent – Invesp.

In 2021, over two-thirds of organizations expect to raise their marketing spending to include marketing automation tools and software in their plans.

Marketing automation is now used by 51% of businesses -Emailmonday

Marketing automation is currently used by over half of companies, demonstrating how quickly such solutions have grown in popularity in just a few years. Furthermore, according to automation data, 58 percent of B2B organizations intend to employ this technology in the future.

Marketing automation is familiar to 86.1 percent of professionals – Liana Technologies

According to Liana Technologies' regular surveys, market automation awareness has increased: in 2017, 79.7% of respondents were aware of the concept. While there is more awareness today, according to the company's most recent research, the percent of marketers expecting to invest in automation has remained constant at 29.7% 

One of the fastest-growing software sectors is marketing automation -Statista

According to statistics from marketing automation software, the market was worth $15.6 billion in 2019. Furthermore, it is expected to reach $25.1 billion by 2023, showing the rapid usage of such instruments.

By the end of 2021, 90% of CMOs will be using an automated marketing solution – Business Insider

According to a Dun & Bradstreet poll, most Chief Marketing Officers intend to implement marketing automation solutions by 2021. Banking and finance professionals have the highest adoption rate at 70%, followed by IT and retail with 67 percent and 64 percent, respectively.

Marketing Automation Benefits Stats

  • Marketing automation boosts sales productivity by 14.5 percent while lowering marketing costs by 12.2 percent – Invespcro
  • Using marketing automation software, 4 out of 5 users saw an increase in leads, and 77% saw an increase in conversions – Invespcro
  • Businesses that use marketing automation see a 451 percent increase in qualified leads on average – Annuitas
  • Lead nurturing with marketing automation resulted in 15-20% of potential buyers who were not ready to buy converting to sales – Protocol80
  • Within the first year, 76 percent of organizations that employ marketing automation see a return on their investment – Marketo
  • The capacity of technology to save time was cited by 74% of respondents as the most significant benefit. (Invespcro) 94 percent of marketing experts believe content customization is better as a result of marketing automation – Ascend2

Marketing Automation ROI Stats

77 percent of marketers who use automation say their digital engagement has increased – Business Insider

Thirty percent to forty percent of a company's sales are generated online. Digital marketing statistics show a big shift toward digital media as the main source of sales. This is because the market is changing and customers are becoming more interested in digital experiences.

Marketing automation resulted in an increase in leads for 80 percent of businesses – Invesp

There appears to be a reason why lead generation is regarded as the most critical marketing automation goal. Marketing automation software resulted in an increase in leads for 80% of businesses.

Marketing automation is credited with 80 percent of marketers' success – Startup Bonsai

According to statistics, 80 percent of marketers believe marketing automation is one of the most important factors in their success. Based on the statistics alone, marketing automation is clearly necessary for business growth and success.

Lead qualification and scoring were listed as core functions of marketing automation by 13.45% of marketers – ZHAW DigitalCollection

Scoring and qualification are critical components of a long-term and lucrative lead generating process and targeted sales. It's done by combining numerous statistics about a company's online presence, and nearly half of marketers use marketing automation to make the hard process go faster.

Automation, according to 40% of marketers, has a favorable impact on business performance – ResearchGate

Aside from direct effects on lead generation and conversion rates, marketing automation statistics point to a slew of other advantages that contribute to ROI indirectly. Automation, according to respondents, results in longer campaign lifecycles, higher customer retention rates, and a broader scope of campaigns, which diversifies audiences and clients.

As a result of automation, nearly 80% of marketers experienced an increase in conversions – Invesp

Marketing automation improves more than just leads. Automated lead nurturing increased conversions for 77 percent of businesses.

Challenges in Marketing Automation

  • The largest challenges to marketing automation success are now regarded to be data integration, technology gaps, and a lack of expertise or experience – Adestra
  • The main problem in choosing between multiple marketing automation vendors, according to a poll of 243 marketing automation customers, is understanding the differences in capabilities – VentureBeat
  • The number one problem for 16 percent of marketers is creating high-quality automation. – Automizy
  • According to Automizy, 20% of firms have trouble finding the correct marketing automation tool.
  • The lack of competence is cited by 55.6 percent of organizations that do not adopt automation – Liana Technologies
  • One of the most significant deterrents to marketing automation is the cost of the software. The availability of cheaper alternatives was one of the major deterrents to implementing marketing automation-Digital Marketing Kinetics

Final Thoughts

Automation is the way of the future in digital marketing. With consumers becoming increasingly reliant on their smartphones and computers, businesses must be present in the digital world where their customers are. 

Marketing automation can make every marketer's digital life more manageable, given its demonstrated value in helping firms meet their sales and marketing goals. I hope these marketing automation statistics allow you to reach heights in your business. Cheers!