Online Shopping Statistics 2023 – Is It Convenient?
Online shopping has become a great savior for many individuals. Many of us do not love to go shopping offline. Instead, you can sit and shop online in your comfort. This is why online shopping has gotten an overwhelming response in recent years.
In this blog, let us discuss the online shopping statistics in 2023.
Online Shopping Statistics
Global Online Shopping Statistics
There are about 1.92 billion internet buyers on the planet (as of 2019) (OptinMonster)
With online shopping developing rapidly, it's no wonder that there will be approximately 1.92 billion online buyers in 2019, according to the latest estimates.
The United States has 69 percent of online shoppers, with roughly 25 percent of individuals shopping online at least once a month.
So, what is the percentage of Americans that shop online?
Nearly 69 percent of Americans, according to estimates, do their shopping online. Who doesn't enjoy having items delivered to their door with a single click?
When you consider the average amount spent by every online shopper ($1,804 in 2015), the United States is the world's largest online-spending nation. World Atlas
Do you know which country makes the most online purchases? According to 2015 data, the average online consumer in the United States spent approximately $1,804, making the United States the country that spends the most money online.
Furthermore, Americans devote a significant amount of time (almost 5 hours each week) to internet shopping.
We can all agree that online shopping has become an essential aspect of many people's lives in the United States.
In 2016, the United States had roughly 209.6 million online shoppers (Statista)
People enjoy online shopping because they live in a world dominated by the internet.
So, how many people in the United States shop online? The answer is 209.6 million people in the United States. Yes, it is correct. Americans appear to have an insatiable need to shop online. At least, that's what the numbers indicate.
According to data from 2016, the above-mentioned number of persons in the United States searched for and purchased things online at least once.
Applause for online purchasing!
Today, there are between 12 and 24 million online stores around the world (Quora)
Have you ever wondered how many online stores there are on the planet?
According to statistics, over 12-24 million online retailers are offering products worldwide.
That's a lot of information!
And with 3.5 billion active users on social media today, it's the ideal platform for your internet business.
In 2016, the United States had roughly 209.6 million online shoppers. (Statista)
People enjoy online shopping because they live in a world dominated by the internet.
So, how many people in the United States shop online? The answer is 209.6 million people in the United States. Yes, it is correct. Americans appear to have an insatiable need to shop online. At least, that's what the numbers indicate.
According to data from 2016, the above-mentioned number of persons in the United States searched for and purchased things online at least once.
Applause for online purchasing!
Online Shopping Technology Statistics
Mobile shopping is predicted to account for nearly three-quarters of all ecommerce sales. (eMarketer)
In 2021, mobile ecommerce was expected to account for 72.9 percent of worldwide ecommerce. According to eMarketer, internet purchasing on mobile devices climbed 41.4 percent in 2020 and 15.2 percent in 2021 in the United States, reaching $359.3 billion. By 2025, annual sales should have nearly doubled.
The average order value is 18. Is 42 percent higher on a desktop than on a mobile device? (SmartInsights)
Even though many buyers are migrating to mobile shopping (also known as m-commerce), they are still placing more outstanding orders when shopping on traditional platforms such as desktop PCs. In fact, the average value of a desktop sale was 42 percent more than the middle mobile phone order in the third quarter of 2020.
Nine out of ten customers think the mobile purchasing experience might be better. (DynamicYield)
It's no longer enough to have mobile-friendly websites; m-commerce success necessitates much more. Only 12% of consumers perceive m-commerce as convenient, even though 90% believe mobile shopping can be better.
Security concerns (42 percent), pages and links that are too small to click on (67 percent), interruptions from messages, applications, and other programs (36 percent), and trouble finding what you are looking for are some of the barriers to mobile purchasing (36 percent ).
About a third of US Internet users have utilized speech searches or voice-enabled gadgets when buying online. (Invesp)
According to an Invesp survey, 30% of consumers have used voice-enabled features when buying online, and voice shopping in the United States will reach $40 billion by 2023.
Since voice assistants still cruise through Google to offer customer suggestions, online store retailers should integrate voice search methods such as a solid SEO strategy, product features and review videos, and a focus on delivering a frictionless buying experience. Invest in establishing a voice assistant for your online store if your company has the resources.
Online Shopping Customer Stats
More than 75% of consumers purchase online at least once every month. (Statista)
With customers' desire for convenience growing, it's no surprise that over 75% of them purchase online at least once a month. Consider how you may take advantage of this fact while developing your ecommerce strategy.
Customers purchase more entertainment than anything else on the internet. (Statista)
We've heard from Gen Z and Millennials that experience purchases are getting more popular. According to Statista, the product category with the largest online purchase preference is books, movies, and games. Another reason consumers are flocking to firms like Spotify, Netflix, and Disney+ is this.
For the most part, orders are completed using the Windows operating system (Statista)
It's critical to know what technology your customers use to place orders on your website. Customers continue to prefer Windows OS as the technology for placing online orders. Keep in mind how your UX or store design will seem and feel on Windows OS when building it.
The typical conversion rate for customers is between 2.7 and 3.2 percent (Statista)
Between late 2018 and early 2019, average conversion rates in B2C ecommerce hovered between 2.7 percent and 3.2 percent. The highest point, 3.2 percent, was reached in Q4, a popular holiday shopping season.
Check out eCommerce Statistics 2022 here.
How Frequently Do People Shop on the Internet?
Because you don't have to go out of your way to get to the stores, and many sites provide free shipping, online retail outlets make it easier to buy things individually.
However, the IPC surveyed people in 40 nations and discovered that just 22% of those polled shop online at least once a week. Instead, most consumers shopped online every two weeks or once a month (27 percent) (29 percent ).
According to the IPC study from 2021, 74% of individuals believe that more of their domestic purchases will be made online in the future. Only 5% of those polled predicted that this would decrease.
Online Vs Offline Store Shopping Stats
Regarding online and in-store buying, approximately 51% favor online shopping, while the remaining 49% prefer traveling to the store. (FreightPros)
There is no disputing that online shopping has enslaved the entire world – only on Black Friday do individuals spend billions of dollars on online shopping.
Despite this, the most recent shopping online vs in-store statistics show that while approximately 51% of Americans prefer internet shopping, 49% prefer in-store buying.
Despite the growing popularity of internet shopping, people still spend roughly 64% of their money in stores. (FreightPros)
Without question, online buying is on the rise. Still, when comparing online vs. in-store purchasing figures, you can see that people spend 64 percent of their buying money in stores against 36 percent on the internet.
Shoppers worldwide use online and in-store buying, so it may not be a question of who wins. It's a matter of personal preference and convenience, and most of us shop both in-store and online.
Is it true that people prefer to shop in stores?
If all other factors are equal, 56 percent of Americans prefer shopping in a physical store versus shopping online, according to a 2018 Marist Poll.
However, the ability to shop at any time (64 percent), the ability to quickly locate an item (62 percent), and the ability to save time (61 percent) are all key factors that may influence people's decision to shop online.
According to the BigCommerce and PayPal 2021 consumer spending survey, only 54.5 percent of Americans prefer to purchase in person, while 12.2 percent are unconcerned. This could be a one-time dip, but if the trend continues, internet buying could swiftly become the preferred method of shopping in the United States.
Does Online Shopping Remain the Same In The Future?
Yes, this is an exciting period for e-commerce, and these online purchasing statistics provide an overview of the current situation.
The entire income of e-commerce is rapidly expanding. About half of all online buying is done via mobile, most consumers enjoy innovative technology, and much shopping cart abandonment can be avoided, to name a few key points.
Hopefully, you now have a better understanding of how to approach e-commerce in the future and can use this knowledge to elevate your business.
