Best SEO Tools For Small Business

5 Best SEO Tools 2023: Buyers Guide And Reviews

The title says it all.

There are hundreds of free, premium, and mixed (Freemium tools) available on the market as the Best.

When it comes to SEO, it's hard to manage competitors without using tools.

In this post, I list the tools I'm using for the past two years to do all my stuff right from Keyword research, competitor analysis, site audit, rank tracking, to Email marketing, and I can bet you won't find any other SEO tools in 2023.

One of the most important things I considered is pricing since most small businesses will be looking for affordable SEO tools.

Along with Technical SEO knowledge, the usage of this tools can bring you unbelievable SEO results.

Here is the list of Best SEO Tools in 2023

#1 KWFinder – SEO tool for bloggers.

Black Friday SEO Deals

KWFinder, the tool I'm using for the past few years and the upgrades it got over the years, is incredible, and that's why I consider KWFinder as the best keyword research tool for SEO small businesses.

The results are more accurate with search volumes, and the keyword difficulty tool helps anyone find easy to rank long tail keywords in less than 10 seconds.

Enter the keywords, give a search, and find them easy to rank keywords. If you need to find easy to rank long tail keywords, then choose the Autocomplete option and enter the keyword, done.

Most people won't care about questions related to keywords. But they are the traffic generating keywords you can use in your blogs. 

Some of the features I would like to mention

  • SEO Difficulty value: It helps anyone to determine the competitiveness of the keyword.
  • The past 12 months of search volume helps us understand the keyword trend, and you can decide whether to rank for the keywords or not.
  • Three types of keyword research – suggestions, auto-complete, and question-related keywords.
  • The results page with a detailed report including trend, search volume, CPC & PPC, and finally, difficulty value.
  • There is 24/7 Customer support powered by the tool's developers, so all your questions and feedback will reach the right person.

Apart from KWFinder(review here), Serpchecker is another tool that helps to do Google SERP analysis with 49+ SEO metrics. This is how the Serpchecker works.

Here are the pricing details. 



Monthly pricing

Yearly pricing













#2 Serpstat – All in one SEO Tool.

I can say Serpstat is a lifesaver for me. 

I explain why?

Serpstat is a complete SEO tool where you can do keyword research, SEO audit, Rank tracker, Backlinks analysis, Competitor analysis, and PPC research. It is also the best SEO reporting tool.

The best part, pricing. I got a three-year subscription from 2020 till 2023, paying around $1500 while the amount equals my one-year subscription with Ahrefs. On the whole, I saved around $3000, and I don't have SEO tool billing till 2023.

$1790 per year with Ahrefs compared with $1490 for three years with Serpstat.

Ok. The tool is damn cheap. How is the performance compared with SEMRush and Ahrefs?

The below table shows you all.

5 Best SEO Tools 2023: Buyers Guide And Reviews 1

Some random keywords are selected, and the above check is performed. You can see Serpstat produces 4X results than SEMRush.

Below is the comparison of backlink analysis

5 Best SEO Tools 2023: Buyers Guide And Reviews 2






Plan B















Tracked keywords




Site audit

150 000


20 000

Queries per day*




Results per report




API access





Upto 40%

Upto 20%

Upto 15%

Get an account with Serpstat

*Queries per day vary for different tools.

Serpstat is also a great tool for small business agencies, and Serpstat audit gives you the feel of using the best SEO tool in the market.

Other features of Serpstat includes 

  • Rank tracker upto 100 domains for any given keyword
  • SEO audit at its best
  • Keyword research with great filter options, though finding keyword difficulty is missing.
  • The best SEO competitor analysis tool in the market
  • Content marketing analytics.

#3 SerpWoo

The God mode SEO tool is here. Serpwoo is the best rank tracker SERP tracker tool that shows every domain's movements in the top 100 positions.

Suppose “Link building” is my keyword, then it shows the top 100 results, and you can watch the movement of every single website.

In 2023, ranking at top positions alone doesn't guarantee you a great conversion and leads from visitors. As a site owner, you need to focus on SEO Search Intent to satisfy your visitors. These tools play a vital role in solving the issue by analyzing all the top-ranking sites.

5 Best SEO Tools 2023: Buyers Guide And Reviews 3

What's the advantage of this best SEO ranking tools 2023

  • You can actually spot the new players in the top 20 results before anyone else.
  • Once you found them, copy the URL and paste them on Serpstat.
  • It shows the number of keywords the URL trying to rank for and also finds their backlink sources. If any links can be replicated, like forum backlinks or guest posts, you can actually do it before other competitors.
  • Spot new web 2.0 sites, aka parasites, that rank for this keyword.
  • For some keywords, you can see,, and rank for the keywords.
  • Go there, and you can easily replicate it and steal your competitor's backlinks.
  • You know how link building is easy with this tool?

Not all web 2.0 are the gold mines. Google gives preference to a few web 2.0 to rank on Google and using Serpwoo, we analyzed 150 keywords and made a list of web 2.0 sites that rank in the top 20 results.

SERPWoo is also the “Best SEO tools 2023” for keyword rankings reports. It comes with white label keyword rankings report option for all plans.

Here comes the pricing part.







Small business

Beginner daily

Keyword tracking




Historical SERP archives




Third-party data feeds












Get an account with SERPWoo

#4 Ninja Outreach

Basically, not an SEO tool, but it helps me to get links from authority sites in my niche through guest posting, broken link building, and resource page link building.

Basically, whatever I do use outreach, I make sure it's done using NinjaOutreach.

5 Best SEO Tools 2023: Buyers Guide And Reviews 4

Finding and outreach to bloggers for guest posts are simple. Go to the content prospecting tab and enter the keyword, the tool shows the sites, and it also finds the estimated visits and SEO metrics.

Add the sites to your list and go to Outreach mode; you can start doing outreach. The tool comes with pre-defined templates for any type of outreach.

NinjaOutreach team already wrote an awesome guide on making backlinks through broken link building and resource page link building. You can find the guide here

#5 SocialPilot

Again, it's not an easy tool. But these tools help anyone to dominate SERP results.

Here comes the use of SocialPilot. It's a social media automation tool that helps schedule a post on Facebook, Twitter, Linkedin, Google Plus, Tumblr, Xing, Vk, Pinterest, and Instagram.

SocialPilot is the only affordable tool with 9 social networks supported, while most tools like Buffer and Hootsuite offer upto 6 social networks.

Here's how to do SEO with SocialPilot. Most people aware of web 2.0 backlinks. Some claim it is a risk, but power users know how powerful the web 2.0 backlinks are because of the domains' authority. 

Let's take Tumblr. Create 4-5 sub-blogs on it and make sure everyone is using different names, themes and create essential pages like about & contact page as you do in WordPress.

For the next 15-30 days, schedule your posts on Tumblr using filler contents. Filler contents indicate Quotes, infographics, short guides, videos, and images.

Remember more the days you schedule the post, the more the web2.0 looks natural.

It merely takes some 15 minutes to schedule content across those 5 blogs on Tumblr for a month, thanks to the content suggestions tool inbuilt with SocialPilot, which shows popular posts across the niches.

5 Best SEO Tools 2023: Buyers Guide And Reviews 5

After 20 days, deploy your first link to your site from one Tumblr, then gradually do links from other Tumblr blogs. I'm pretty sure you can see your ranking improvements.

Get an account with SocialPilot.

Wrap Up

Based on working strategy, I recommend this list of best SEO Tools For Small businesses in 2023, and can you share your favorite tools in the comments?

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  1. Stuart Crawford says:

    Where are you finding KWFinder for $12.42 a year? I assume that’s a typo as it’s 10x that cost?

    1. Thanks for the note. If you pay for 12 months in advance, then the pricing will be $149 per year which is $12.42 per month

  2. Ivan Palii says:

    Great list, Mohan. Thanks for a lot.
    Can you share your opinion about our internal seo tools, like? & kparser

    1. Thanks for the comment, Ivan. I will have a look into your tools.

  3. Nice article! Another most effective way of improving your site’s SEO is by utilizing reputation management tools. Check out how you stand with your competitors by running a free report at

  4. Thank you for this comprehensive list. These tools need to be used strategically to obtain meaningful SEO results. I will definitely check out Social Pilot for sure

  5. Nicolas Parker says:

    Very nice article!

  6. Thank you for your informative tips. All points are valuable but I emphasize on customer support first, then configure.

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