ClickFunnels vs GoHighLevel

ClickFunnels Vs GoHighLevel – A Detailed Comparison In 2024

If you need any guidance on choosing between ClickFunnels and GoHighLevel, we will help you!

In this ClickFunnels vs GoHighLevel article, we will highlight the disparities in their automation, user experience, CRM functionality, website, funnel-building capabilities, and more.

Ultimately, you can determine which platform will best suit your business needs.

What Is GoHighLevel?

GoHighLevel is an all-in-one platform with tools for CRM, email marketing, automation, SMS marketing, and more!

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It just focuses on simplifying businesses’ sales and marketing processes by encompassing all the essential tools in a single dashboard.

Pros And Cons Of GoHighLevel


  • The all-in-one platform is a perfect value for money
  • It brings you a white-label feature
  • The mobile app is instrumental
  • It helps you create complete websites, funnels, membership sites
  • A large number of features on every GoHighLevel pricing plan


  • It requires a deep learning curve
  • Too many features which are not needed in the case of medium and small businesses

What Is ClickFunnels?

ClickFunnels, one of the top GoHighLevel alternatives, is a user-friendly sales funnel builder designed to streamline the creation and management of funnels for businesses.

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Apart from this,

It is also an advanced marketing platform that lets users sell physical or digital products and create campaigns to run on autopilot.

ClickFunnels comes with an easy-to-use interface and consists of a wide variety of templates that can be used for creating landing pages, automating sales, and generating leads.

Pros And Cons Of ClickFunnels


  • It is easy to use, even for a beginner
  • A master in creating funnels
  • It comes with an excellent collection of templates for funnel building
  • It is a good choice for creating membership sites without a lot of customization


  • There are restrictions on the number of users, domains, and funnels in pricing plans.
  • It is not suitable for creating an entire website
  • The functions of CRM are limited
  • Little bit expensive

ClickFunnels Vs GoHighLevel – User Experience


ClickFunnels has a simple, clean, easy-to-use interface that provides a friendly working experience.

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To be more specific, even a beginner without any technical knowledge can create a funnel or create a membership site on the platform quickly.

However, if you are about to create an array of products or need to do a complex task, you might feel some difficulty.

But there will be no need to worry as there are a limited number of ClickFunnels features so that you will learn everything.

In contrast, if you have become an expert in handling ClickFunnels for your business, you might come to know about the restrictions!


Moving to GoHighLevel,

The platform is a bit tricky and challenging to use, and you might take a lot of time to search for a feature and learn how to access it because GoHighLevel has tons and tons of features to explore.

But make a mental note that you will become a Pro in using GoHighLevel after several months of usage.

Also, you can learn how to use the platform by referring to guides and articles on the GoHighLevel community.

When it comes to user experience,

ClickFunnels is the top scorer because it requires less time to learn to use the platform, find where a function is available, and get started.

It also gives an overwhelming experience to the users compared to GoHighLevel.

ClickFunnels Vs GoHighLevel – Website Builder


Let us start with GoHighLevel,

It helps you create a single website or a group of websites effortlessly for clients, agencies, and businesses.

GoHighLevel has a fine website-building tool that helps you build a website from scratch or using the available template library.

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What is best here is that you can have the entire design control in your hands with the help of the modern drag-and-drop editor and customization option.

For example, you can add menus, membership areas, survey sections, forms, or other elements to your website.

You can link the created websites to your domain, and even you can build extra assets required for your business.

Although a few users say that a few website templates have layout issues or typographical errors, you can overcome them as you overwrite your things on the template. 

(But we have not seen anything like this on our templates until today)

If you are a business owner or digital marketing agency that develops more and more websites often, then GoHighLevel is the perfect choice.


On the other side,

Like GoHighLevel, ClickFunnels has a website builder with a drag-and-drop editor. But their main focus is creating a funnel, and you can guess it even from their name.

Following that,

Their range of templates is mainly based on the sales funnels consisting of 3 pages, which might be less beneficial for your customers and you.

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Even at times, creating a navigation menu in ClickFunnels is complicated.

Also, the website you created using ClickFunnels will ideally look like the ClickFunnels websites of others.

On a final note,

GoHighLevel leads website building by offering an exceptional website builder with high customization and powerful web tools to help you design your website easily.

ClickFunnels Vs GoHighLevel – Funnel Builder


ClickFunnels was initially designed to create funnels, but it has now established itself as a marketing tool.

However, we realized that ClickFunnels has never failed to prove itself to be the best funnel builder in recent times.

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What we liked the most about ClickFunnels is that you can edit the funnel elements in the page overview screen or edit them on the individual page.

Suppose you do not know how or where to proceed in any situation. You can get help by choosing from the number of predesigned funnels and the library of funnel templates.

You can also include any elements in your funnels, like upsells, downsells, order bumps, A/B testing, and many more!


ClickFunnels helps you a lot while creating your funnels by letting you access different payment methods, utilize various features, and integrate with third-party applications.

With Click Funnels’s funnel builder, you will get

  • More than 20 mobile-friendly funnels
  • Prebuilt funnel templates 
  • Customization options
  • Quick drag-and-drop editor
  • Funnels can be shared


Getting into GoHighLevel’s funnel builder,

In our experience, the templates in GoHighLevel are less colorful and attractive than we have seen in ClickFunnels.

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Some seemed old-fashioned, while others were quite simple.

Though you have more to do with the funnel builder in Go High Level, like importing elements, videos, popup menus, and order bumps, you need time to understand and use it properly.

Unlike ClickFunnels, it is not easy to edit a funnel step in GoHighLevel, and the editing screen here could be better.

With GoHighLevel’s funnel builder, you will get

  • Unlimited mobile-friendly funnels
  • Customization options
  • Share, import, and clone funnels
  • Drag and drop funnel builder

Though both these platforms have excellent funnel templates and drag-and-drop builders,

There is no other doubt that ClickFunnels is the winner regarding funnel creation.

Because ClickFunnels lets you create funnels that help in high conversion rates and driving more leads.

ClickFunnels Vs GoHighLevel – Customer Relationship Management (CRM)

You are in the section where you can observe a drastic difference between ClickFunnels and GoHighLevel.


GoHighLevel CRM is one of the best in the industry, and you will feel what we have said, especially if you have a marketing agency.

The CRM tool here is not just only for managing the customers; it is something more than that.

Because GoHighLevel helps you stay connected with all your marketing channels, handle all the sales pipelines, track the activities of your customers, and drive them to your platform with exciting integrations.

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Thus, it helps you manage your business by informing you about all channels.

Furthermore, you can use GoHighLevel features like

  • Marketing automation tools
  • Smart calendar management, along with bookings
  • Sale tracking mechanisms
  • Unlimited contacts and their organization
  • Funnel building tools
  • Call tracking system
  • Voice, SMS, social media, WhatsApp, and email directly from the platform

So what else do you need more than this !?


Heading to ClickFunnels,

It is slightly low when considering customer relationship management tools, particularly for agencies.

Their CRM is mainly focused on improving the performance of the funnels.

However, ClickFunnels CRM serves reasonably if you have only one company website and no further plans to extend.

GoHighLevel not only offers you a clear-cut centralized view to track how your marketing campaigns and performance are doing even from one place.

It also provides many excellent CRM tools that help marketing agencies shine in the sky.

Therefore, GoHighLevel excels in the competition compared to ClickFunnels.

ClickFunnels Vs GoHighLevel – Automation


GoHighLevel, the leading marketing automation platform, always impresses with its automation.

GoHighLevel can handle anything from automating a sales funnel to automating a multi-channel marketing campaign that includes SMS, email, and social media messages.

It has an incredible workflow tool that automates most features by running them on autopilot.

Now, coming to our favorite thing in marketing automation (besides the above automation techniques),

GoHighLevel enables you to group and arrange your list of leads into a unique feature called “Smart Lists.”

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With these Smart lists, you can send personalized marketing or communication messages through email or SMS.

On top of that, with GoHighLevel, you can convert a visitor just reading an SMS conversation to a customer booking a service on your site.

Yes, it is highly possible with the help of an AI-powered bot in GoHighLevel.

Therefore, if you are a person who is more focused on doing things in a versatile manner, then GoHighLevel is your cup of coffee!

You can read more about automation in our GoHighLevel review.


Let us see what’s burning in ClickFunnels,

Similar to GoHighLevel, of course, there are automation tools in ClickFunnels. However, it revolves around funnels and curating email campaigns.

In ClickFunnels, you can automate the steps in a funnel to assist or turn your leads into customers.

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Also, you can set sequences for email marketing campaigns to run automatically. But remember, you cannot set SMS campaigns on ClickFunnels.

Other than this, there are a few areas where you can see automation, like while enrolling for a course.

So, wrapping up, the automation tools are sufficient in ClickFunnels but not as versatile or detailed as in GoHighLevel.

Although ClickFunnels supplies you with a handful of automation tools, they are all related to sales funnels.

But in GoHighLevel,

You can automate many processes, such as workflows, CRM tasks, social media messaging, status tracking, direct calls, email marketing, appointments, and more!

So, do you need any other reason to believe that GoHighLevel has become a powerhouse concerning automation?

ClickFunnels Vs GoHighLevel – Integration


ClickFunnels includes an affordable set of integrations, but they are incredibly robust.

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Following are some of the popular integrations you can enjoy in ClickFunnels,

  • GoTo Webinar
  • HubSpot
  • Keap
  • MailChimp
  • GetResponse
  • ConvertKit
  • Pipedrive
  • Sendlane
  • Ontraport
  • Slack
  • WebinarFuel
  • Shippo

If you need to connect with any other tool, not on the list of integrations, you can utilize Zapier to integrate with it.


GoHighLevel furnishes the advantage of bringing you the most essential integrations with other tools, including CRM, email marketing, and calendars. Thus helping you improve your workflow.

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Below is a list of GoHighLevel’s integrations,

  • Stripe
  • PayPal
  • Instagram
  • Quickbooks
  • Facebook Messenger
  • Shopify
  • Zoom
  • Google Analytics

Like ClickFunnels, if you cannot access your third-party app in GoHighLevel, you can get help from Zapier.

In terms of integrations, both ClickFunnels and GoHighLevel follow different approaches.

So here is a BIG TIE!

But we are sure you will get the basic integration options to connect with the most needed applications in both platforms, ClickFunnels, and GoHighLevel.

ClickFunnels Vs GoHighLevel – Courses And Membership Sites


The course creation tool in ClickFunnels looks precisely like its page builder.

So, it is easy for you to use the drag-and-drop editor to build your lessons and include content like recorded audio, videos, and documents.

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Moreover, you can structure a course like how you want it to appear, like a lesson or module.

You can charge for a course on a subscription or a one-time fee.

Regarding the membership sites, you can create a membership site so your customers can access all their purchased course materials in one place.

There is no doubt that ClickFunnels serves you the best when you are about to create a simple and highly converting membership site.

But what is lacking in ClickFunnels is that you cannot use a live streaming service.

So you cannot depend on it if you are a coach and need a live engagement with your students.


GoHighLevel makes complete course creation easy by letting you customize and add elements like audio, video, and documents.

You can also create assessments and quizzes to improve the learning experience.

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On the brighter side, it takes inspiration from Kajabi in creating courses.

You can create a course from scratch or select a template from the predesigned set.

You will find a variety of templates to create a course, for example, templates for marathon courses, sprint courses, and so on.

Regarding membership sites, GoHighLevel offers you the ability to build membership sites in your sales funnels.

And for this, the platform offers you an array of themes.

When it comes to membership sites and courses, 

Even both GoHighLevel and ClickFunnels help you create & sell courses and build membership sites,

We like GoHighLevel as it is constantly improving itself to bring up innovations.

Though the live streaming feature makes a big difference between the both,

GoHighLevel’s effort to replace an entire course creation platform makes it the winner.

ClickFunnels Vs GoHighLevel – Pricing

One of the significant key differences we found while comparing GoHighLevel vs ClickFunnels is their price.


First, when you take ClickFunnels, there are three pricing plans.

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A Basic plan that costs $147 per month includes

  • 1 website
  • 20 funnels
  • 3 users
  • 1 domain
  • 10,000 contacts

You would save $240 in a year when you bill annually.

A Pro plan that costs $197 per month includes

  • 1 website
  • 100 funnels
  • 5 users
  • 2 domain
  • 25000 contacts

By subscribing to the Pro plan annually, you will save $480 annually.

And a Funnel Hacker plan that costs 297 per month includes

  • 3 websites
  • Unlimited funnels
  • 15 users
  • 9 domains
  • 200000 contacts

With an annual subscription to the Funnel Hacker plan, you can save $3468 in a year. Check out some of the best ClickFunnel alternatives if you think ClickFunnels is unfit.


Likewise, GoHighLevel also comes with three plans,

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  • A Starter plan includes unlimited contacts, users, and 3 subaccounts at $97 monthly.
  • An Unlimited plan includes unlimited contacts, users, and sub-accounts for $297 monthly.
  • A Pro plan with unlimited contacts, users, sub, and Saas accounts for $497 monthly.

However, you can save 17 percent annually when subscribing to a GoHighLevel plan.

The Starter plan is an ideal choice for beginners as it provides a handful of features for a monthly subscription.

Then, the Pro and Unlimited plan will be the best choice for corporations and agencies needing to maximize their potential to increase their revenue.

All three plans have basic features like CRM, website and funnel builder, Whitelabel, forms, wordpress, integrations, etc.

The most significant benefit is that both plans offer a 14-day free trial.

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You can sign up for a free trial on anyone and check whether it serves your purpose. In any situation, if not, you can consider the other one.

Now coming back,

Although both ClickFunnels and GoHighLevel come with the same number of pricing plans, it is crucial to check what they offer in the respective plans.

The basic plan of ClickFunnels costs $147 but has some limitations in the number of contacts, users, funnels, domains, and websites.

So, you will end up upgrading your ClickFunnels account.

But even when you upgrade to the Pro plan, you can only use up to 2 domains, 1 website, and 25000 contacts.

Most importantly, $147/month for a basic plan in ClickFunnels may be expensive for some small businesses.

But with GoHighLevel, even for $97 in the starter plan, you can unlock access to all the features and unlimited contacts.

Hence, GoHighLevel is our go-to choice in terms of pricing.

Who Is GoHighLevel For?

GoHighLevel is a software-as-a-service product mainly built with a focus on helping marketing agencies.

Hence, it offers many features, tools, and functions that help marketing agencies run their business effectively. 

And opportunities that help generate more revenue.

They also state that businesses and agencies can replace tools like MailChimp, teachable, wordpress, pipeline, Calendly, HubSpot, salesforce, and Woodpecker by using GoHighLevel.

Who Is ClickFunnels For?

ClickFunnels suits most users like freelancers, information marketers, and bloggers and fits small, medium, and large enterprises.

Besides, it makes online selling more accessible for individuals with already-built sales funnels and landing pages.

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