This post is an ultimate comparison of NitroPack and WP Rocket.
At the end of this post, you'll learn about the difference between NitroPack and WP Rocket.
$16.62/month, billed annually (after discounts)
Starts at $4.99/month via Imagify, Product of WP Rocket
Approaximate Total Cost Per Month
5% Lifetime Discount with code - BLOGGINGIO
Update: Based on httparchive data, its proven NitroPack delivers the best Core Web Vitals real-world performance compared to competitors like WP Rocket. The below graph compares the field data of all sites using NitroPack and WP Rocket.
Get started with NitroPack along with a 5% lifetime discount by using our exclusive coupon code “BLOGGINGIO”
NitroPack Vs WP Rocket – Overview
The NitroPack is an all-in-one Cloud-based website speed optimization service to instantly speed up your site for visitors. On the other hand, WP Rocket is a caching plugin to speed up your WordPress sites. As of Q3 2021, NitroPack is powering over 97,000+ websites, while over 1,902,000 sites use WP Rocket.
The WP Rocket numbers are fascinating given that they live since 2013, while NitroPack was founded only in 2018 and grew exponentially well considering the usage.
Being the undisputed king, WP Rocket has been the #1 premium caching plugin for a long time, and there is no surprise users are comparing them with NitroPack.
NitroPack Vs WP Rocket – Features
NitroPack and WP Rocket have their own distinct features. While WP Rocket is a caching plugin with additional features to improve site speed, NitroPack is an All in One speed optimization service that includes cloud caching, CDN, and image optimization to speed up your WordPress website. It has been proven NitroPack improves the Core Web Vitals field data better than any other service.
WP Rocket is 100% WordPress based while NitroPack works with WordPress, Opencart, and Magento websites.
If you need a complete speed optimization suite, then NitroPack is for you. If you have a lightweight theme and powerful hosting, then WP Rocket is excellent to get started.
- Advanced caching mechanism – Includes smart cache invalidation, Auto cache warmup, device and cookie-beware caching, browser and session-beware caching.
- Image Optimization Suite – Includes lossy and lossless image compression, advanced lazy loading, adaptive image sizing, and WEBP delivery.
- Inbuilt CDN – Includes high cache hit ratio, 200+ global POP locations.
- HTML, CSS & JS Optimization – Perform compression and minification to improve load times.
Check my NitroPack Review for more detailed features discussion along with performance tests.
WP Rocket Features
- Page Caching – Caches the whole page and delivers the same to visitors for improving load time.
- Cache Preloading – WP Rocket crawls your website to generate the first visit to the page. Now, the preload caches the page for better delivery for all upcoming visits.
- Lazy Loading – Images will be loaded only upon the user visiting the area.
- Database Optimization – cleans up the database to remove bloat and reduces its size.
- GZIP Compression – Optimizes rendering of pages and speeds up browser load time.
- Delay Script Loading – Delay loading of non-essential scripts at a later stage so that initial load time will be lesser.
- DNS Prefetching – Reduce the DNS lookups of external domains.
NitroPack is a clear winner when it comes to features. While WP Rocket does most things better, NitroPack comes with advanced features to improve the PageSpeed Score. For example, WP Rocket doesn't have any image optimization features, while NitroPack includes a complete Image optimization stack.
Not only that, NitroPack performs advanced lazy loading (including background images defined in CSS) while WP Rocket only Lazy loads the image if the option is enabled.
NitroPack vs WP Rocket – Performance
Since NitroPack and WP Rocket are completely different services, it's not easy to compare both performances. For example, you can't disable CDN on NitroPack, so I need to use CDN with WP Rocket to perform a test.
Now, I've used WP Rocket with Cloudflare CDN on site 1 and Nitro Pack with Cloudfront CDN on site 2.
Both the sites are hosted on SiteGround US Datacenter and let's see how each performed in my tests.
Site 1: SiteGround + WP Rocket + Cloudflare CDN
Site 2: SiteGround + NitroPack with Cloudfront CDN
Google PageSpeed Score (Mobile)
Largest Contentful Paint
Total Blocking Time
Cumulative Layout Shift
Summary: NitroPack is the clear winner when it comes to performance. There is nothing wrong with WP Rocket but NitroPack outsmarts them ultimately. WP Rockets needs powerful hosting like Cloudways and StackPath CDN to achieve similar results to NitroPack.
NitroPack Vs WP Rocket – Pricing:
NitroPack annual plan starts at $16.62/month with a limit of 50,000 page views per month. There is also a free plan which can be used for testing, but it also comes with 5000 page views per month, so you can use it forever if the traffic is lesser.
WP Rocket plan starts at $49/year for one website. The plus plan allows three websites and costs $99/year. The Infinite plan is priced at $249/year for unlimited sites. Only during the WP Rocket Black Friday days, you can get at least a 35% discount on all their plans. For the rest of the year, there will be no discounts.
RocketCDN is an addon available at $7.99/month per domain. Imagify is another addon for image optimization, starting at $4.99/month.
Summary: When it comes to pricing, WP Rocket is the ultimate winner, where it costs just $49/year for one website.
It also comes with an unlimited website license for $249/year. There is also a 30% automatic discount applied to renewals. On the other hand, NitroPack plans allow only one website, and you need to buy a new plan for the second website.
In your NitroPack Vs. WP Rocket comparison should be pretty straightforward; both are different in their own terms apart from few similar features.
Overall, NitroPack is the best service if you need an all-in-one WordPress speed optimization. There are no techniques left out; NitroPack makes your site speed looks impressive after using them. The major drawback will be the pricing when you need to use NitroPack for multiple sites.
WP Rocket is excellent but not comparable with NitroPack as the feature set varies. WP Rocket is good on its own terms, given the fact you use quality CDN and image optimization to get similar results as NitroPack.
When should you use NitroPack?
If you are looking for an all-in-one cloud-based optimization that can speed up WordPress sites in less than five minutes. Suitable for sites with high traffic that requires a quick fix to improve user experience.
Use code “BLOGGINGIO” to get 5% Off on any premium plans.
When should you choose WP Rocket?
Although there are many configurations involved, it helps you save cost and usage on unlimited sites.